CONNECT WITH YOUR CUSTOMERS
Chatbots are a great way to connect with your customers. They can be published on your own website and on Facebook, Kik, Viber, Slack, WhatsApp, WeChat, Alexa, Cortana, Allo, Line, Skype, Twitter and more.
The best way to choose where you should host your chatbot is to assess where your customers are spending their time.
Considering that over the last couple of years global usage of messenger apps surpassed social networking platforms, it’s a good idea to start with a messenger bot on one of the popular platforms and then publishing to your website.
MOST POPULAR MESSENGER APPS
Messenger App popularity differs by region. The statistics below, from the Market Intelligence Blog, show a global popularity battle between Facebook Messenger and WhatsApp.
Forget Snapchat – Whatsapp might well become Facebook’s biggest competitive threat, with dominance in 107 countries around the world. No wonder Facebook paid US$19 billion to acquire it back in 2014.
FUNCTIONALITY OVER POPULARITY
Popularity is one thing, but when it comes to functionality, WeChat in China is setting the global standard with surprising applications that have even made email redundant (see my blog post here).
And Facebook has seen the light. At their 2017 F8 conference they announced Messenger as one of their big-bets, with a focus on building more utility, entertainment and access points into the app.
It’s this expanded functionality that opens the opportunity for amazing chatbots.
AUSTRALIAN MESSENGER APP USE
Closer to home, the latest 2017 Australian Sensis social media statistics report shows that of the 94% of Australians using social media, 88% of these are using a messaging service.
So when considering how to use chatbots to connect with your customers, go to where the people are. Start with a Messenger App and then publish to your own website.
If you are starting on your chatbot journey, you might be interested in reading my blog post about the chatbot maturity model.